What is natural search engine optimization (SEO)?
Natural, or Organic, SEO (Search Engine Optimization). It’s a process of making your website more search engine friendly and brings it in the top 10 google results by optimizing the entire website design and content like pictures and other media. Then the site will be visible in all search engines against optimized keywords or Keyphrases.
Why is SEO important?
Search engine optimization is important for several reasons, including:
- 36% of searchers attribute top organic position with brand quality
- 60% to 70% of all search traffic comes from organic listings
- 90% of organic search traffic is driven from the top five listings
- 62% of searchers view only one page of results before clicking (Jupiter Research)
- Having the No. 1 listing in both organic and paid search can increase click rates by three times
How does natural search differ from paid search?
The primary differences are:
- Paid search can be launched quickly. Natural search generally takes months to show a return.
- The paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
- Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).
How much time will it take to see SEO results?
Time is the most important factor in the SEO life cycle. Once search engines cache your website, it will take at least two weeks to update the results.
Can anyone guarantee a #1 ranking in Search Engine?
No. No one can guarantee a #1 placement in SERPs (Search Engine Result Pages), as there are too many factors outside our control. Google’s Information for Webmasters recommends that companies beware SEOs that guarantee results.
We are, however, willing and able to make a guarantee as to our SEO ethics.
Will my website stay at the #1 position once my website is placed there?
Search Engine ranking fluctuates frequently. SEO is an ongoing process. However, if your website is maintained by an SEO Specialist month to month, it can stay in top positions.
How much time will it take to show the result?
This largely depends upon how old the site is. If the site is new, you shouldn’t expect to see significant results from Google until the site has been in Google’s index for at least six months. Results for new sites can be seen in Yahoo and MSN, generally less than three months.
For websites that have existed for a year or more, results from on-page optimization can generally be seen within a few weeks of being placed online.
Google is highly dependent upon links in its calculation and prefers links that have been in existence for a long time. As a result, if the market space is competitive, it may take six months or more to see significant results.
What is SEO, Copywriting?
In a webpage where the same keyword is repeated again & again, in a way that makes it very difficult to understand what the page is trying to say. This is SEO’ed copy.
SEO copywriting is the creation of website copy that includes heavy usage of keywords to move a page up the search engine rankings. It is generally written to a particular “keyword density,” which will supposedly perform well in the search engines.
Search engines with a heavy reliance on on-page factors, such as MSN, or particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.
What’s more, even if the SEO’ed copy works in a search engine, it is rarely effective for the human beings visiting the site.
SEO copywriting can also be very profitable for the SEO firm, as the search engines regularly change their preferred keyword density. This results in more work for the SEO firm as they rewrite the SEO’ed copy and upcharge the client.
We prefer not to use SEO copywriting. We recommend that the targeted keyword be used in the page’s copy but used in a natural-sounding and effective manner for readers. Our SEO efforts focus on other on-page factors and, most importantly – links.
Does this mean copywriting is not important to SEO?
Copywriting is certainly important in SEO. A copy of a website should always be written to maximize the return on marketing dollars. If the visitors to a website do not convert to leads or sales, then SEO efforts are wasted.
The copy of a page should focus primarily on effectiveness and conversion rate. Naturally, use the page’s keywords, and optimize the other on-page factors and links.
Also, landing pages can be created to address specific keyword needs that cannot be found on other parts of the site. Each such page must have substantially unique content and not employ deceptive techniques such as redirects or run the risk of receiving penalties from the search engines.
We offer a full range of copywriting services that can be used in conjunction with our paid or natural search services.
Are you engaged in unethical SEO?
We do not view SEO as ethical. Despite the potential for fraud, the way one’s web page is structured is not a concept that influences ethics discussion.
However, there are issues of risk management and tolerance with SEO. Some techniques can be blacklisted by one or more of the search engines. In general, the more competitive space, the more dangerous the techniques needed.
Because SMO Solutions Search doesn’t work with real companies in a hypercompetitive space (such as gambling and pornography), we need to risk never resorting to risky techniques to gain customer-like rankings. We are not required.
One aspect of SEO that can raise ethical questions is the communication between the SEO firm and the client. Some firms engage in risky techniques without informing the client. This is immoral.
Another area of potentially unethical behavior can be found in firms that network their sites and provide “SEO” services that drive traffic to the client’s site. These are often sold on a per-click basis. While this is a viable marketing model, many customers do not realize that they are buying the “SEO” they are buying the moment they stop paying. Many SEO firms will turn around and sell that traffic to former clients.
Emoji Search’s SEO practice is built around getting high results in the natural list of search engines. Despite algorithm changes in search engines, traffic does not end if a client does not search (although SEO efforts are not made, listings keep declining over time).
Do you offer search engine submission services?
We will allow you to understand secretly that a page can be read and sorted by search engine search bots. All you need to submit to search engines is a link to another site’s page in the Google index.
Automated submission services for which you receive constant email spam is, at best, a waste of money. In many cases, they can hurt your site’s search engines’ performance, as repeated submissions to the same site can lead to search engines’ penalties.
How do you choose keywords?
Ideally, natural search keywords are selected using data from a properly structured and managed paid search campaign. As such, be sure to focus on keywords that generate leads or sales.
Alternatively, a group of potential keywords can be analyzed in detail to measure their relative search volume and competitiveness. Still, this data is added to the conversion statistics from a paid search campaign.
Will you change my website?
We are not a web design firm and do not manage the actual pages of your site. However, we do offer specific, detailed advice on changes. If you don’t have your transformation staff, we have several web design firms that can do this for you.
What about link rental or purchase?
One of the annoying secrets of the SEO industry is that many people at the top of Google bought their way through paid links.
Many links can be purchased either on a one-time basis or from month to month. The biggest advantage of this is the ability to properly link the link to how you want it for maximum SEO benefit (begging links have to be accepted “as is”) ۔
Competitive market places will likely require paid links. We generally recommend either buying a permanent link or buying a link rental for at least six months (preferably eight or nine months). Links should be “aged” before Google can take full advantage of them.
How do we track the results?
Many SEO firms develop their fuzzy metrics, usually around the idea of ”visibility.” If a particular key phrase improves from 100 to a rating of 20, they call it a 500 vis display. Rarely do you see firms concerned about the traffic that leads to rankings on your site?
Although we monitor our keyword rankings in search engines, we are more concerned with the traffic that these rankings generate. We’re happy to work with you to link the traffic generated by search engines to specific sales and sales.