Do I need SEO?
Short answer: Yes, yes, you do.
Why? Picture all your website visitors as a mass pie. For the average website, fifty percent of that pie will come from google search engine.
Search engines work like a discovery tool, which means that many of these website visitors discover your site for the first time. As more and more people search your site from search engines, you will also see an increase in each other’s traffic channels (email, social media, etc.). In other words, if this part of your pie gets bigger and greater, the rest of your pie will get bigger.
Here are some more SEO statistics that will help you see how important SEO is to your website’s success.
How does SEO work?
Search engines look at 3 necessary factors when trying to understand all the websites in their list: authority, relevance, and credibility. We will leave the liability to keep things simple. Crowability increases in the technical aspect of SEO and no one has time for it.
Authority is a measure of how popular your website is in the eyes of Google and other search engines. Staying with our pie example, authority is a measure of how big your pie is.
Everyone loves pies, so focus on making yourself as big as possible.
Relevant Google helps you understand what your website is about to send the right people to your site. In other words, what matters is that your 50 pie that comes from search engines tastes better. No one wants too many bad pies, so as your pies get bigger, it becomes more important to pay attention to synchronization.
If you search cars in google and type “cars” into Google, Google will crawl trillions of web pages and place orders based on how reliable they are and how compatible they are with “cars.”
SEO is all about helping Google better understand your site while also increasing your options so that you can begin to display search terms that are invaluable to your business.
How do I improve my website’s authority?
The best way to improve your website authority is to link to other authoritative websites related to your industry.
Google looks at other websites that link to you as the strongest signal that your site is trustworthy. Google sees how many backlinks you have and how reliable these websites are.
Think about the quantity here. A link to the New York Times will help rank your website, then links to 50 brand new blogs.
Can I buy a whole bunch of backlinks?
Short answer: no.
Yes, we know that all those Fiverr deals offer you 50 backlinks for you 5, but they are not worth it. Purchasing links is against Google’s policies and will lower your search rankings if you get caught.
If Google catches you buying backlinks, you’ll see a drop in your search rankings. From there, you’ll need to remove these links from your site and submit a reconsideration request to Google to analyze your site.
Instead, focus on creating unique content and running link building campaigns that focus on relevant bloggers linking to your content.
How can I improve the relevance of my website?
The short answer is to do everything we have described in this article about SEO audits.
Start by identifying the words and phrases your customers are searching for online and updating your website copy to better reflect those words and phrases. If you sell pizza, make it easy for Google to understand that your site is about pizza.
For more advanced SEO, try working with the following keyword research tools to identify your business’s largest keyword targets: Characters (Payment), SEMRush (Payment), Google Keyword planner (free), and banana (compensation).
Include these words and phrases in your header tags, title tags, alternate text, links, and more.
Do I need to hire SEO expert to do SEO for me?
No, but 50% of your total website traffic is yours? How much is it?
Like any other profession, you can do it yourself, but you will always see the best results when you enlist experts’ help. You can tax your business yourself, but choose to hire a professional because you know they will be able to make that investment.
If your business’s marketing budget is less than a few hundred dollars a month, take a DIY approach to SEO. It is a risky investment for any “expert” to earn less than a few hundred dollars a month. They can put you in some hot water with Google.
For those who will be hiring instead of professionals, ask our guide to review the SEO providers to make sure you hire a trusted professional or Discover our SEO services so we can help you grow your business today.
Which parts of SEO should I focus on first?
Our best advice here would be to get an opinion from an SEO expert. It is said that the general rule of thumb is to check the domain authority of your website using the Moose toolbar.
In most cases, if your site has less than 40 options, you should turn your attention to the authority of SEO (i.e., getting a more popular website to link to). If your site has more than 70 options, focus on SEO’s relevant aspects.
If your website falls somewhere in the middle, then find your top 5 competitors, and compare your domain authority with them. If your domain authority (DA) is higher than theirs, it is possible to focus on the relevant. If your domain authority is less than that, then it is best to focus on authority.
What is the ROI of SEO?
SEO ROI varies from industry to industry. How valuable would it be for the business to act as your recommendation when your customers are looking for you?
Let’s look at an example. Each month, 320 people search for the exact phrase “Denver of Event Events” (not to mention ordinary searchers, such as “Denver of Events”).
Being the first result on Google will bring ~ 110 people to your site every month who were actively searching for real places in Denver. Many of whom never heard of your product/brand before Had heard. Assuming 0.5% of them have booked an event venue on just one occasion, this one search term will bring you 6-7 new customers each year.