Below are 10 important and effective search engine techniques for bringing organic traffic to a website.
- Improve the user experience throughout your site
- Improve voice search
- Designed for mobile-first
- Focus on topic clusters instead of keywords
- Write long content (most of the time)
- Take advantage of YouTube SEO
- Create a diverse backlink portfolio
- Never, ever ignore technical SEO
- Target local landing pages and listing local searchers
- Measure SEO performance
Improve the user experience across your site
Like any search engine, their goal is to find the best possible results for each user’s query. If they fail on this front, users will use the search engine less often. That said, Google does a great job at it, which is why it’s the largest search engine in the world.
When you optimize your SEO site, you need to think about this constant desire to show the best results. Why? The answer is simple: poor quality sites are less likely to be ranked. And Google is improving its site quality.
If your website looks unreliable, outdated, amateurish, or slow to load, potential users will click back to the SERPs and find another site to click on another result. You’ve lost a user and potential conversions, and your bounce rate of affected pages is going to increase.
Improve voice search
Now that 25% of American adults have a smart speaker (a number expected to be 55% by 2022), it is safe to say that voice search should be part of your SEO strategy.
Here are some more juicy voice search statistics.
72% of people who own a voice-activated speaker say that their devices are used as part of their daily routine.
Amazon 65% of people who own Amazon Echo or Google Home can’t even imagine going back to these days before picking up a smart speaker.
2 out of 5 adults use voice search once a day.
25% of people aged 16-24 use voice search on mobile
Last year, voice commerce sales reached 8 1.8 billion (and are projected to reach 40 40 billion by 2022).
Twenty-two percent of American smart speaker owners have purchased something using their device.
There is a big difference between how voice search and text search are used and how you should improve your voice search and the results you provide to users. For example, a text finder might type “horse feed.” However, voice-based searches are longer – such as “What do horses eat?”
Designed for mobile-first
Although voice search is important, this time, it has shown that it is not as important as we predicted, especially when it comes to conversions.
Whether that means voice search will never be important to e-commerce marketers or whether it needs direct evolution remains to be seen. Most of the google searches and half of them are for purchases – are on mobile for a while. Furthermore:
1- 77% of Americans have a smartphone
2- 79% of Smartphone users have made online purchases using their mobile device in the last few months
3- During the 2018 holiday season, 40% of all e-commerce purchases were made on smartphones.
4- Eighty percent of shoppers use a mobile phone inside a physical store to compare prices, product reviews, or find alternative store locations.
More importantly, Google has already moved to mobile.
A few years ago, it was created, but in March 2020, Google announced that it would now primarily use its mobile smartphone user’s agent to crawl sites.
As a result, any new site you create should focus on the mobile experience. It appears and is still important to perform on the desktop, but mobile needs to come first.
Focus on topic instead of keywords
Google Is ready, and so is its algorithm. Now it’s about understanding your customers’ intentions – what they expect, what they’re looking for, and what search results, in particular, will be the best help in answering their question.
Don’t ever expect your website to appear on the first page of Google by creating content based on keywords. Just looking at the keywords is not enough. We need to have a look at the context around them. It is also called “user intent,” you also need to pay attention to what your users are looking for.
Write long content
An SEO study of backlinks has concluded that longer content accumulates more backlinks, which can often translate into better rankings and more traffic.
However, writing 2,000+ words for each blog post. It does not happen. Not only is this deep and time consuming, but it is usually not necessary.
Remember that what we said about satisfying website user intent? Some search queries are from people who want to read a long blog post. They may only need a few words or phrases to get an answer.
Let’s take the keyword “link building tips.” People looking for this phrase are probably looking for a comprehensive guide to link building strategies.
People looking for “link building do’s and don’ts,” on the other hand, can’t follow a detailed guide. A typical bullet point list maybe what they are looking for.
Unfortunately, there is no hack to determine how long your content should be, apart from good old-fashioned wit. Ask yourself what information someone will find if someone uses the keywords you are targeting, and get started.
Don’t ever forget that it is also possible to target multiple types of search queries in one post. For example, this comprehensive link-working guide can always be wrapped up with a bullet point list of do and don’ts (make it easier for users to navigate the article using jump links – as we have). Table of contents above this piece).
But what if you decide that 2,000+ word publications are a necessity? Here’s how you can create long-form content:
Take advantage of YouTube SEO
Videos, mainly YouTube, are a common feature in the SERPs.
Take advantage of YouTube SEO
The Internet’s most popular video site, with 2 billion monthly active users, watches 1 billion hours of video every day.
Another popular social media platform
The second largest search engine
Other popular websites in general:
Many SEOs forget about YouTube when they think of search engines. Well, video marketing is not necessary for everyone or every industry. Yet, now that most of us have powerful video cameras, there has never been a better time to go with video marketing.
Create diverse backlinks
Even in 2021, links are still an integral part of search engine optimization.
Keep quality in mind, though. Spammy links can harm your site. Links to shallow DA sites are unlikely to have a higher value, while links to older domains have been shown to have a higher value than new sites.
In contrast, the logic will tell us that sites with backlink profiles consisting entirely of extremely high-quality links can be flagged for manual review. If you don’t pass it because your site looks too plain, you may find yourself in trouble.
Thankfully, this is rare (so it can be flagged when reviewed). As sites grow and land links from larger sites, they usually pick up links from smaller and competitor websites along the way. It diversifies your link profile and ensures that it looks natural in search engines (which is why it will be natural).
Never neglect technical SEO
You’re fine with everything, but if your site isn’t technically correct, it can perform better.
Here are some advanced search engine optimization techniques you need to consider in terms of technical SEO.
- Make sure your entire site is loaded on HTTPS
- Correct your cinematic markup
- Fix 404 errors “Page not found” by redirecting the URL
Target local landing pages and listing local searchers
Target local searchers with your Website landing pages and listings
About half (46%) of all searches on Google are by people searching for local information. This may include:
So, if you have a business of brick-and-mortar, you can’t ignore local SEO and listings.
Here are three great SEO techniques to catch potential users living locally. However, 72% of Google searches for local businesses visit stores within a five-mile radius.
Measure SEO performance
Reporting and analytics are two key elements of SEO – both of which are essential to improving your overall marketing strategy.
Effective reporting means you can understand key questions such as:
- What content appealed to your user?
- Which part of the website had the most UX issues?
- Which page was least (or most) visited, and why?
- Which page got a higher ranking as a result of SEO changes?
- What kind of keywords should you pay attention to in the future?
It is difficult to understand these complications (and use them to improve them further) without regularly monitoring and reporting your results.