What is Search Engine Optimization (SEO)

It’s very important for a website development company to know a few facts about bringing huge traffic to their website.

In this era of globalization, we are fostering every scope to introduce and promote our business, and for this what could be the next best option than the internet?

Every now and then we search with relevant keywords on various search engines like Google, MSN, Yahoo, Bing etc. For instance, Google shows you a number of pages when you click on the search tab by typing your keyword in its search box. You must have noticed that in the first page of Google only a few websites are displayed. Some visitors may wonder that why only these websites have been placed in the first page and why others on the second page and so on.

Here, a very special strategy of smart search engines such as Google comes something that is known as Search engine optimization (SEO).

What is Search Engine Optimization (SEO)?

Search engine optimization is the one of the internet marketing strategies to improve and enhance the visibility of a web site or a web page via organic methods in the search engines rank page. SEO focuses on different types of searches such as image search, local search, industry specific search, industrial searches and so on. Search Engine Optimization helps to bring and establish your web presence.

Search engine optimization is exactly a process that works to analyze what are the web visitors searching for and how a search engine works to fulfill their search. SEO works to optimize a website by editing content as well as HTML and related coding in order to increase the relevance with related keywords and thereby removing problems arising during indexing activities of search engines. Organic SEO is also related in a provided number of back links, called internal linking.

White hat SEO vs. black hat SEO?

SEO is generally done by following two tactics white hat SEO and black hat SEO. Come let’s discuss what they are really.

White hat SEO:

white hat SEO is an organic way that follows the guidelines of the search engines and makes sure that there is no deception. The content that a search engines indexes is the same content that a visitor sees. White hat SEO emphasizes on creating user friendly content rather from developing a search engine friendly content, initially and later on that has to be easily accessible to the spiders. This SEO gives long term benefits to the websites.

Whereas black hat SEO is trick to improve ranking for the time being generally by opting those methods which are not approved by search engines, in other words you can say it’s a kind of deception. Cloaking and keyword stuffing are kind of black hat SEO techniques. Black hat SEO is not at all a suitable method in the long term because it is penalized by the search engines by low ranking latterly or by eliminating the website name from their database listing.

How SEO helps?

SEO is not only the responsibility of web marketers but also involves web designers as well as content developer.

SEO help to create your web presence, brings traffic to your website, maintains high ranking in SERP and turns visitors into potential clients. Helps to add value to services of web designer/ developer to show case their SEO skills as an extended service.

Role of search engine optimizer

Search engine optimizer firstly understand the algorithm in ranking pages. Understanding of the algorithm can really help in search engine position, and so the SEO experts should focus on the off page and on page factors. On page factors include HTML mark ups, targeted keywords, website structure, internal linking, etc, and off page factors consist of back links, page ranks, check on broken links, etc.


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