SEO (Search Engine Optimization) is the complete process of optimizing your website to get it ranked higher in search engines. But how does SEO work?
Google uses more than two hundred and ten ranking factors, and it allows search engine algorithms to rank websites based on the relevance and authority of their pages. According to Jason Bernard:
Google is trying to recommend the most appropriate answer for its users in the most reliable format from the most reliable sources.
To succeed in SEO, you need to make sure that your content is the most relevant result for a particular search query and that your website is seen as a reliable resource. If you are a beginner and don’t have much knowledge, you can read our guide to SEO basics for more information on how to improve your site.
How can I find those keywords to find my business?
You can’t jump into the blind of SEO strategy. You should have full information that what people are searching on Google to find businesses like yours to improve your site for these terms.
You can do this using Google’s Keyword Planner or the SEMrush Keyword Magic tool. Load the tool and enter a term that you think people will use to find your business online. It served a whole host of all related keyword suggestions, including their monthly search volume.