Google Ranking Factors – Special Google Algorithm Rules
Query Deserves Freshness
In QDF, Google favors newer pages in some searches. It’s a ranking algorithm by Google
Query Deserves Diversity
It aims to display the result of some certain queries but in a wider way. Google adds diversity for obscure keywords like Ted and many more
User Browsing History
If a user visits a website very constantly. It will help the website to boost its SERP
User Search History
User search history is very important because its search will later influence research results for later searches. For example, if you first search for “review” and then for the “toasters,” then Google will be going to rank toaster review to high their SERP for your searches
The Featured Snippets
Google prefers featured snippets by looking at the mixture of content length formatting and more.
If a site uses local IP and country domain, this would be more useful to the site and easier to Google
If you put the safe search mood on, then the search result from swearing words and grown-up content doesn’t appear on your search because of the safe search
This feature of Google will be over soon, but Google still uses this.
YMYL stands for “Your Money or Your Life.” Google uses high-quality content for these types of keywords.
Pages with legal DMCA complaints Google always downranked and avoided these complaints.
Domain diversity is an important factor by SEO to rank in Google SERP. The bigfoot update had added more domains to each SERP page
In this, there will be different results for shopping-related keywords
For local searches, Google only organizes local results above the normal organic SERP
Top Stories box
Certain target keywords trigger the top stories, box
Big Brand Preference
Google gave preference to the big brand. Google gave favor these brands for their particular keywords
Google shows showing results in the organic SERP to increase the ranking
Sometimes, Google images appear in a normal search result
Easter egg Results
In Google, there are some words that when you type on Google search. It will transform into something cool. These are Google Easter eggs. For example, if you type “Atari Breakout” in Google search. It will turn into a playable game
Single Site Results for Brands
Keywords that are brand determined have the various results from the same site
Payday Loans Update
This update specially designed to investigate spam queries