Today, we are going to discuss Google Ranking Factors. They will help us make a website more popular and get more and more traffic over time. Let’s jump right into it.
- Domain Factors
- Page-Level Factors
- Site-Level Factors
- Backlink Factors
- User Interaction
- Special Google Algorithm Rules
- Brands Signal
- On-Site Web Spam Factors
- Off-Site Web Spam Factors
Domain Factor will help us to determine whether the website is going up or down. Its score ranges from 0 to 100. A higher score can rank up. Domain Factor can be evaluated by multiple factors like Root Domain and total links into a single domain authority score.
- Domain Age
A domain name that is six months old or one year old doesn’t matter. It is not such a big thing. But still, Google uses domain age. But it is not that relevant.
- Keyword Appears in Top Level Domain
If your site uses keyword words in a domain name. It will not be going to productiveness to your site. It will not help with more SEO. But still, it acts as a relevancy signal.
- Keyword as a First Word in Domain
A domain name with a marked keyword at the start of the domain name will be more effective and useful. As compared to a domain name which has the keyword in their middle or end will be less productive and beneficial
- Domain registration length
Domain legitimacy can play an important role in ranking. Legal Domains will be paid in advance, which is also known as Valuable Domain. As compared to the illegal Domain which will be used for more than one year hardly also known as Doorway Domain. At the end, when the Domain expires, the date can also be used as a factor in determining legitimacy.
- Keyword in Subdomain
By using keywords in the subdomain can also increase the ranking of the website. A site that has the keyword in its subdomain is likely to be ranked up.
- Domain History
A page in which the owner has violated some rules or a site with some back draws will have a bad influence over the site. In some cases, it may get a penalty.
- Exact Match Domain
EMD can help you to give your SEO some boost. But if your site has an EMD of low quality, it is most likely to be updated by the EMD update.
- Public vs. Private WhoIs
As compared to public, private whois could be a hint of ”something to hide”. While checking whois on them. A site that has whois privacy turned on isn’t bad, but when combined with other factors. It may be a sign of different types of webmaster.
- Penalized WhoIs Owner
If some particular person is recognized as a ”Spammer” by the Google authority, Google will examine other sites also owned by him.
- Country TLD extension
Having a country code in a domain top can help in ranking but only in that country and cannot be popularized in others.