Brand Name Anchor Text Brand name anchor text should be unique, powerful, and simple 166. Branded Searches: People search for brands on Google. If your site is branded, then Google only knows that when people visit your site and search for your brand on Google
Brand + Keyword Searches: If people search your brand site with its keyword, Google will give you more ranking. Like Backlink Google factors
Site Has Facebook Page and Likes: Branded pages also have a Facebook account and a lot of likes
The site has Twitter Profile with Followers: If a brand also has a Twitter account, then it causes more universality of the brand
Official LinkedIn Company Page: Most of the official and real companies also have a LinkedIn profile
Known Authorship: Google highlights the values of authorship. Content with a verified account is going to be ranked higher than the content without a verified account. Google highlights the values of authorship. Content with a verified account is going t be ranked higher than the content without a verified account
The legitimacy of Social Media Accounts Social media account with 10000 followers and have only 2 or 3 posts is very different from an account which the same followers but post regularly and shows interaction with others. In fact, Google tries to find out which account is real or fake
Brand Mentions on Top Stories: Very high top brands are mentioned at the top stories. In particular, they also have a feed of news from their own website on the first page
Unlinked Brand Mentions: The brand doesn’t have hyperlinks. Usually, Google looks at these links, which are non-hyperlinks, and mentions it as a brand signal
Brick and Mortar Location: Real brands have official offices. Google tries to determine whether the location is real or not
