You may have heard that Google’s search engine penalizes websites that violate their webmaster guidelines? There are two types of fines. At least as far as webmasters go:
- Manual Actions
- Algorithmic Penalties (Adjustment)
However, formally, there are no algorithmic penalties (or adjustment) penalties. They result from a site’s ranking changes due to algorithms (e.g. Panda and Penguin algorithms) to filter a site due to manipulation.
In our keynote address on how to correct and avoid the Google Penalties Guide, Olivier Andrew explains.
“Google search engine penalties are manual actions, meaning they are human-driven. When a site is penalized, it results from a real person working for Google and investigating the incident.”
Algorithmic filtering is a completely automated part of Google’s search engine ranking algorithm. On any part of the website and “filter” according to the site. If your site loses positions due to algorithmic filtering, you do not receive any messages or alerts. “