Your page title tag and meta description are two of the most important meta tags on your page. Cover the title tags first.
Title tags are click headlines that appear in search results and are highly critical from an SEO point of view.
According to Google:
“Headings are important to give users a quick insight into the content of a result and why it is relevant to their query. Often this basic piece of information is used to decide which result to click on, so high quality Must use your web pages’ titles. “
Search engines like Google and bing usually display the first 50-60 characters of a title. Google will display the full title on your page as long as you do not keep your title tag below 60 characters.
Here are some great important tips to keep in mind when creating title tags.
- Include your keywords.
- Enter a title that matches the search intent.
- Avoid creating duplicate title tags.
- Avoid keyword stuffing.
- Keep it clear but concise.
Another important meta tag on a page is a meta description. A meta description is a summary of a page in the SERPs that appears below the title tag.
Example of title tag and meta description
Meta descriptions do not only directly affect search rankings, but they can affect clickthrough rates.
Google explains it better:
“Meta-distortion tags should generally inform users of a short and relevant summary and take an interest in what a particular page is about. They are like a bell that convinces the user that the page. That’s what they’re looking for. “
Google usually reduces meta descriptions to less than 155-160 characters, so make sure you provide an accurate summary of your content, keeping it to less than 160 characters.
Here are some great ways to follow when writing your meta description:
- Write unique meta descriptions tag for each page.
- Use action-oriented copy.
- Include target keywords.
- Match search intent.
- Provide an accurate summary.