True, long-form content has a better place on Google. This claim support by several studies, including the most recent SEMrush study on high-performing subjects.
A key finding in the study found that long-form articles (3000+ word posts) get 3x more traffic, 4x more traffic and shares, and 3.5x more traffic and backlinks than average length (901-1200 word) articles.
Short story Short, there is a strong correlation between content length and search performance.
For this reason, you need to publish 1-2 well-researched, long-form articles that contain useful information for Google users. Google always wants you to focus on the user’s needs with the help of SEO, and this is the best way to retain and convert readers. However, we all know that SEO is also important.
When creating long form content on your blog, target keywords that strike a good balance between search volume and keyword difficulty.
Longer keywords have a lower search volume, but they can help you reach your intended users in some cases. If the search volume is too small, search for mid-tail keywords with difficulty.
You can use SEMrush to determine the hardcore keyword score you want to use in your content.
- Enter your keywords (s) in the SEMrush search bar and click the “Search” button.
- The Keyword Review report will provide key statistics, including total search volume, keyword difficulty score, and more.
You can scroll down to see the keyword variations, related keywords, and questions. Click on the “View All” button under each of these sections to see different shapes of your badge keywords (s) with useful keyword measurements.
From this, you can determine which keywords to target when creating long-form content.