Images play a very important role in improving the user experience of visitors to your website. You have to spend a lot of time choosing the right images with good quality and less weight to enhance your blog posts, product pages, and other important pages on your site.
But do you spend the same amount of time optimizing the images on your site? Images can contribute to the overall SEO of your site and increase organic traffic. Below are three important points you can make to improve your photos.
Choose the best file format
Site speed is an important ranking indicator, and images are often the most helpful in the overall page size. As a result, you need to optimize all images of your website for speed to improve your website or blog’s performance. The first step involved in optimizing images is choosing the best image file format, so look at JPG vs. WebP. Vs. PNG.
The most commonly used formats on the website are PNG and JPEG. These two formats use different compression techniques, which is why file sizes can vary dramatically between the two.
Showing JPEG vs. PNG. The best way to improve your image
Given the difference in file size, it would be easy to declare JPEG the clear winner. But using JPEG would be a mistake as the de facto image format of your site.
While JPEG looks great for images (as seen in the panda image above), PNG is best suited for images that include text, line drawings, and more. This example of digital inspiration proves my point.
WebP is another option, which Google breaks down here. He says, “WebP is a modern image format that provides superior high loss and harmful compression for images on the web.
WebP illegal images are 26% smaller than PNGs.
WebP harmful images are 25-34% smaller than comparable JPEG images in the equivalent SSIM quality index. “
Shrink your image
The larger your image file’s size, the longer it takes to load a web page, so you must compress your images before uploading them to your site.
Fortunately, there are many free tools out there that can help you compress your photos.
Provide alt text for images
Despite the advances in Google’s ability to understand images, adding LED text to images is still a necessary step. Adding ALT text to images improves web access and helps browsers better understand your site’s images.
“When choosing ALT text, focus on creating useful, informative content that uses the keywords appropriately and should be relevant to the content of the page.
Avoid filling ALT attributes with keywords (keyword stuffing), as this can result in a negative user experience and lead to your site being viewed as spam. “
When writing ALT text for images, be concise in your description, and avoid filling in your keywords.