Despite numerous changes to Google’s search algorithm and ranking system, Google considers backlinks an important ranking indicator. Google recognizes backlinks as votes of confidence.
If your web pages have a large number of backlinks, it increases your chances of ranking in search results. As a result, you must focus on building backlinks to your website.
That said, not all backlinks are created equal. Some backlinks can speed up your rankings for specific search queries, while others can derail your rankings, which is why you need more authentic backlinks than other types of backlinks. It should be preferred.
It would help if you can focus on building high-quality backlinks to improve your chances of getting high rankings for your targeted keywords. One of the effective ways to get authoritative backlinks is to duplicate your competitors’ link building strategies.
You can use SEMrush’s Backlink Gap Tool to analyze backlink profiles of up to five people to eliminate unwanted link building opportunities.
To get start:
- Go to Gap Analysis -> Backlink Gap.
- Enter your four top competing domains along with your domain and click “Find Possibilities.”
The Backlink Gap tool will return a graph and a table showing the comparison between the five domains’ backlink profiles. The graph provides a quick overview of your competitor’s recent link building activities.
To identify link building opportunities for your site, you need to select your domain in the drop-down menu just above the table.
This list will include websites that link to your competitor’s domains but not yours. With this knowledge, you can start a campaign to steal your competitor’s most authoritative backlinks.